The Color Orange

  • By Brian Hartz
  • | 11:00 a.m. November 3, 2017
  • | 0 Free Articles Remaining!
  • Strategies
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Tampa-based WellCare Health Plans Inc. was founded more than 30 years ago. But only recently, as it has embarked on a growth path — with recent acquisitions in Arizona, Texas, New York and Maine — did it take a step back to evaluate and refresh its corporate brand.

 

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