Worlds collide

Guy Harvey Outpost already has hotels in places like the Florida Keys, St. Pete Beach and the Bahamas.

Yet the outdoor-centric brand started by prominent artist, conservationist and sportsman Guy Harvey wanted to better reach freshwater anglers who make up a big part of its customer base. “We decided to start looking at how to bring the brand in-shore, away from the beaches to rivers, lakes and streams,” says Guy Harvey Outpost President Mark Ellert.

That led the Fort Lauderdale-based company to launch the Guy Harvey Outpost Club & Resort Tarpon Springs in south Pasco County. The project is Guy Harvey Outpost's first outdoor hospitality resort community.