Marketing firm names new president

ST. PETERSBURG — Kobie Marketing named Ingrid Lindberg to the newly appointed role of president.

Lindberg brings more than two decades of experience in marketing, customer experience strategy, program design and execution to her new role at Kobie, according to a press release. She was previously the chief customer experience officer at health care giant Cigna, where she “helped pioneer customer experience as a distinct business practice,” the release adds.

“Ingrid's career is marked by disruptive innovation,” Kobie Marketing CEO Bram Hechtkopf says in the release. “Her position as an agent for change aligns with Kobie's mission to deepen emotional and behavioral relationships in a measurable way. Ingrid's customer experience expertise will help us deliver the most impactful, integrated and differentiated loyalty solutions for our clients and their customers.”

Kobie, with a niche in loyalty marketing, has increased its focus on customer experience strategy over the past year, say company officials.