Disney executive joins Tampa tech leader

TAMPA — Fast-growing technology firm Mad Mobile hired a former Walt Disney Co. executive to lead the “creative execution” and “product innovation” for its Concierge retail software application package.

Kim Porter joins Tampa-based Mad Mobile as vice president of digital innovation and user experience from Disney Consumer Products, where she spent more than five years in research and development and other divisions focusing on creative and technological exploration.

“As we enter this next phase of growth for Mad Mobile, Kim is a critical addition,” says Mad Mobile CEO Bruce Bennett, who adds that Porter will allow the company to “gain even more traction among the world's largest retailers.”