How to ... Use Snapchat for business

In just six years, the mobile messaging app Snapchat, with its self-destructing messages, has reached more than 150 million users. The appeal of fun photo and video filters and editing, plus a way to share 10-second “snaps” of life without eating into memory, widely appeals to a younger demographic.

Should your business snap?

In many cases, the answer is yes, says Maciej Fita with Naples-based digital marketing company Brandignity. “Snapchat is another tool in your company's customer engagement toolbox,” Fita writes in a blog post.