The Outsiders

Visit Florida can sure show the money.

The state's tourism marketing arm, after a controversy over how much it paid rapper Pitbull for promotions, is touting new data that puts the economic vitality of the out-of-state visitor on full display. (The Pitbull controversy ultimately cost CEO Will Seccombe his job.)

The out-of-state visitor report, by Tourism Economics, an Oxford Economics company, boasts a rise in three key metrics: spending, revenue and jobs. Data include: