Outside the Lines

InsideOut is the third startup company for outsourcing and inside sales expert Chad Nuss — and he says it's his favorite because he learns something new every day.

Nuss, 45, and his business partner Christina Cherry, founded the rapidly growing company two years ago, and it's already evolved far beyond its original scope and parameters. “The reason we started this company was to innovate,” says Nuss. “But early on, when you start a company, you have to stick to what you know really well.”

What Nuss, a Californian who moved to St. Petersburg a year ago, knew was outsourcing — specifically, sales support services such as lead generation and campaign management. He gained that knowledge at companies like Rainmaker Systems Inc., Aceva and LaunchProject, which he founded and then sold in 2005 to Rainmaker.