Soap company on a roll with new location

NAPLES — Natural skin care products retailer Naples Soap Co. plans to open a new 1,283-square-foot store at Pier Park in Panama City Beach this summer.

“Our new setting at Pier Park will further Naples Soap Company's mission to help customers discover a better, more natural option for skin care, and we look forward to plugging into the Panama City Beach community,” says Naples Soap Co. Founder and Chief Innovation Officer of Deanna Renda in a statement.

Naples Soap Co. has stores along Florida's west coast from Destin to Key West. It offers body, face and hair products and items for people with sensitive skin. The company recently worked with former Shark Tank investor and As Seen on TV founder Kevin Harrington to launch The Eczema Kit for people with eczema, psoriasis and dry, itchy skin.