Pedal to the metal


  • By
  • | 6:28 p.m. September 21, 2016
  • Strategies
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Paul Caldwell received an urgent call from an auto dealer in Colorado in November 2014. The dealer's advertising agency fell through on a promise to create a television spot that had to run the next day at noon. Caldwell and his business partner, Tom Kerr, called their Southwest Florida production team together into the office at 4 a.m. They produced a TV commercial for the dealer that ran that day at noon.

 

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