Executive Q&A: Fight industry exec does grunt work, too

The core of Flipps Media is being a technology company first.

But through a new niche app, it is becoming a large player in the fighting industry.

Flipps launched FITE TV, a phone app revolved around all things fighting — MMA, boxing, wrestling, Jiu Jitsu, sumo wrestling, arm wrestling, etc. — in February. As of the end of April, the app had 75,000 downloads. Michael Weber, senior vice president of marketing for FITE TV, wants to see that number surpass one million downloads by the end of 2016. While Flipps is based in San Mateo, Calif., Weber works out of Tampa.

FITE TV was designed with simplicity in mind. A user logs into the app, purchases the event he or she is interested in and it live streams directly to their TV.