Make a splash

Pool building and homebuilding, for the most part, work hand in hand. As the demand for new homes rises, so does the demand for new pools.

Waterscapes Pools & Spas launched in 2010 for that reason: to serve the pool needs for newly constructed homes by prolific Lakewood Ranch-based homebuilder Neal Communities, its parent company. In an industry full of come-and-go businesses, having the Neal name gave the pool builder an immediate advantage.

“Neal is big, but it still has a local feel to it,” says John Collier, vice president of Waterscapes. “For us, people appreciate that stability. They know we'll still be in business for a few years.”