Staying home

Homeowners are deluged with offers to refinance their mortgage, but when's the last time they heard a pitch from their own mortgage servicer?

Most homeowners who want to refinance their mortgage shop online for a new lender and don't even think of their current mortgage servicer. But two Naples entrepreneurs say they've figured out a system that will help servicers identify their own customers who are shopping for a new mortgage and give them a chance to keep their business.

“People don't realize they're better off staying with their own company,” says Tim Allen, president and CEO of aboutMYmortgage.com and a veteran mortgage banker.