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Scott McNally and Nick Owens brought a new approach to the yacht brokerage industry with POP Yachts, their online-based boat and yacht brokerage.

They view themselves as industry disruptors in their niche of being a middleman in yacht and boat sales. “All industries stand to be disrupted,” Owens says, citing Uber's disruption of the taxi industry as one example. “A smart person finds an industry that hasn't yet been disrupted.”

Despite the name, Sarasota-based POP Yachts is moving away from the exclusive upper-class client base most yacht brokers covet. Other brokers have boats available for $50,000-plus and only target the elite, McNally says. “We've changed that. We're opening up to the average Joe with a boat,” he says. The floor price for boats sold on POP Yachts is $15,000.