Try them

St. Petersburg-based online ad firm Triad Retail Media has three core values to help determine if potential new hires will fit into the company's culture: Relationships. Problem-solving. Looking ahead.

To find those values during interviews, Chris Shindelbower, a senior vice president at Triad, says he likes to get a sense of an applicant's aspirations “beyond this particular role.”

And Wendy Larrison, senior vice president of human resources, likes to ask behavioral questions, like “What are you reading right now?” or “What is your proudest accomplishment?”