Former star exec at Chico's lands in NYC

Nationally known retail executive Miki Racine Berardelli, who ran the digital commerce division at Fort Myers-based Chico's FAS and was the firm's chief marketing officer for two years, has been named CEO of Kidbox.

New York City-based Kidbox is an e-commerce startup, launched in March, that uses a machine-learning algorithm to deliver a personalized selection of brand-name apparel to customer's homes. The company's customer base consists of parents and their young children.

Berardelli, according to a statement from Kidbox, is scheduled to start her new role next month. “We love Miki's passion for the business and her proven track record in growing major e-commerce brands,” Kidbox cofounder Haim Dabah says in the release. “As a working mom, Miki understands how important it is to give busy parents more time. We know she will help us to re-imagine the shop-at-home experience and continue to inspire us with her passion for leading a mission driven company.”