Priatek sale may spur upgrade

If a deal goes through and Feldman Equities LLC and Tower Realty Partners acquire the 28-story Priatek Plaza in downtown St. Petersburg, look for the pair to sink millions of dollars into improving the city's tallest building.

Feldman and Tower Realty have a well-earned reputation for investing capital to spruce up their properties and draw tenants -- especially in St. Petersburg.

In the wake of its $29.1 million purchase of the 17-story First Central , at 360 Central Ave. in downtown St. Petersburg, for instance, the duo installed a modernized air-conditioning system and new elevators, put in a state-of-the-art fitness center and fully renovated the building's lobby.