Walking on air

The biggest competitive threat to hit the hotel industry in years, Airbnb, has made big strides in Florida.

Airbnb, which calls itself a community-driven hospitality company, says more than 750,000 people visited the Sunshine State last year via its online residential rental marketplace. That's up 149% over 2014, the company says. On the host side, more than 16,000 Floridians shared their homes, or a room in their home, on the Airbnb platform in 2015. The typical host, says Airbnb, earned $7,200 sharing his or her space for 41 nights during 2015.

“This data demonstrates the ways home sharing is creating economic opportunity for thousands of Floridians, while also bringing more people to the Sunshine State to support our largest industry: tourism,” says Michael O'Neil, Airbnb's Regional Head of Public Policy, in a statement regarding the data analysis.