Hospice names new CEO, CFO

NAPLES — Avow, a hospice operator based in Collier County, named Jaysen Roa president and CEO and Phyllis Hall chief financial officer.

Roa most recently served as executive director at Good Shepherd Hospice, an affiliate of Chapters Health System in Lakeland. Hall previously was vice president and executive director of University Hospitals Management Services Organizations, University Hospitals Medical Group and University Hospital Practices based in Cleveland.

“As Avow embarks on this new chapter in our history, the board and I are very confident that Jaysen is the right person to lead the company forward,” says Chuck Hoffman, Avow's chairman of the board, in a statement. “Jaysen is a positive, high-energy leader who will drive innovation and growth in a strategic manner. His passion for hospice, coupled with the financial management expertise of our new CFO Phyllis Hall, will ensure Avow continues to advance its mission.”