Gaining an edge

When Ideal Image Development Corp. inked a lease to move its regional headquarters to the 13-story Tampa Commons office tower last month, it was motivated, in part, by renovations aimed at improving building functions and aesthetics.

Owner IX WR 1 North Dale Mabry Hwy L.P., an affiliate of Greenwich, Conn.-based Starwood Capital Group, installed an on-site cafe and renovated restrooms and common areas in the 254,808-square-foot building in the aftermath of its $43.24 million purchase three years ago.

“Improvements and amenities we're finding are absolutely key in order to remain competitive,” says Sharon Bragg, a vice president with commercial brokerage firm JLL, which leases the 30-year-old building.