Are you brand savvy?

Whether you are a CEO, CMO, or just a Moe, everyone should be aware of the basics of branding if they want to be successful in business. It doesn't matter if you are part of a Fortune 500 company, or if you are the sole proprietor of a candy store — the same general principles apply. Making your brand a standout will help your company become more profitable, grow faster, beat the competition and you'll be able to charge more in the process.

Here is a survey of 10 questions that will help you test your brand savvy:

Does your company have a written strategic business plan?
OK - this is an easy one. Of course every company, no matter the size, should have a business plan and because the world is constantly changing the plan should be updated and fine-tuned every year.