Zimmerman takes on Chico's

  • By Business Observer Staff
  • | 11:14 a.m. May 22, 2015
  • | 0 Free Articles Remaining!
  • News
  • Share

Chico's FAS spent $153 million on advertising last year.

But it didn't have much growth to show for it.

So it was a big deal in advertising circles when Chico's recently selected Zimmerman in Fort Lauderdale to handle broadcast and print media for the Fort Myers-based company's Chico's, White House | Black Market and Soma brands.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news
Subscribe

Already subscribed? Sign in.

Latest News

  • December 16, 2025
Report: Tampa No. 2 retail real estate market nationwide
  • December 16, 2025
Longboat Key to get first-ever Goodwill store
  • December 16, 2025
$74M Naples botanical garden names interim CEO
  • December 16, 2025
Sarasota County buys 3.59-acre Venice waterfront property

Sponsored Content