Chain reaction


  • By
  • | 11:00 a.m. May 1, 2015
  • Industries
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Taking a stroll around a Wawa convenience store with Carol Jensen gives you a sense for how different the chain is from its competitors. Wawa competes with more than just 7-Eleven or RaceTrac, says Jensen, Wawa's chief brand and marketing officer. “We compete on share of stomach and share of wallets,” she says. Starbucks, Subway and even grocery stores should watch out for Wawa.

 

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