Sarasota stalwart moves operations north

ST. PETERSBURG -- A series of economic incentives is luring a longtime Sarasota retail software company north to Pinellas County.

GeniusCentral Systems Inc. announced it will relocate and expand its headquarters operations to St. Petersburg, hiring 40 new employees making up to $49,000 annually. That's in addition to the 60 positions the company already has.

Those hirings alone could allow GeniusCentral to pick up $200,000 in incentives simply for relocating to St. Pete's enterprise zone. The new headquarters will be at 2232 Fifth Ave. S.