Catalina promotes new chief data officer

ST. PETERSBURG — Digital media company Catalina didn't look too far for its new chief data officer, promoting Dak Liyanearachchi from his previous role as vice president of global data and analytics.

Liyanearachchi will oversee Catalina's insights and analytics group, leveraging a database of shopper purchase history to provide insight into consumer behavior, according to a release.

Before joining Catalina, Liyanearachchi worked at DunnHumby as a global business development director, and LBM Direct Marketing Ltd. — now part of Convergys — as a director.