Another USF alum donates $10 million

TAMPA — Another school at the University of South Florida is displaying a new moniker after advertising executive Jordan Zimmerman donated $10 million to the university's mass communications program.

The Zimmerman School of Advertising and Mass Communications was announced during a public ceremony Monday at USF's main Tampa campus.

Zimmerman is the founder and chairman of Zimmerman Advertising in Fort Lauderdale, and is continuing his longtime support of his alma mater. That dates back to his original endowment of a scholarship for advertising students in 2002, and later an endowed professorship in advertising. In 2005, he launched the Zimmerman Advertising Program at the school, a join effort between USF's College of Arts and Sciences and the Muma College of Business. The program immerses students in the world of advertising by housing them in the living learning community on campus while working toward a business degree, as well as a master's degree focused on advertising analytics.