High-tech expansion is afoot

The first time Bill Robinson helped build a sporting goods chain, a Bradenton company that later became Champs Sports, technology was an afterthought.

Now, in his second go in the industry, technology is nearly every thought.

That's what Robinson has been thinking in the run-up to the latest Fit2Run location. Robinson, along with his son, Parks Robinson, founded Fit2Run in 2005. The company, with a corporate headquarters in Parrish, in north Manatee County, grew to eight stores by 2012 and now has 16 locations, including five in Greater Miami and one in Los Angeles.