Crime cleaner

Marc Onesta, says his crime scene cleanup business is mostly focused on keeping things private.

But you wouldn't know it from its advertisements. Onesta's business has two large billboards — one on Dale Mabry in Tampa, and one on U.S. Highway 19 in St. Petersburg. Both feature big red letters saying “Blood Clean Up” above yellow caution tape warning “Crime Death Trauma.”

The company also has a couple radio spots, 30-second ads featured during Rush Limbaugh's show. It's all part of Onesta's $100,000 marketing budget, an unusual expense for an industry where businesses don't generally advertise.