College students work for beer (bread)

Sarasota entrepreneur Andy Yochum recently mixed two staples of American life, college students and beer.

His goal: get ideas and advice on how he could sell more products.

The beer came from Boardwalk Food Co., a business Yochum founded in September 2014. Boardwalk makes a line of beer bread popper snack mixes — mini-muffins made with beer — in a variety of flavors, from cornbread to rosemary sea salt. The students came from an entrepreneurship class at the University of South Florida Sarasota-Manatee campus. Boardwalk was one of three companies the class looked at for a case study on how to market new products.