Commercial real estate


  • By
  • | 11:00 a.m. December 4, 2015
  • | 0 Free Articles Remaining!
  • Tampa Bay-Lakeland
  • Share

Another 'B' in its bonnet?
In the wake of its nearly $33 million acquisition of the Sheraton Riverwalk Tampa last month, don't be surprised if buyer InSite Group rebrands the 277-room hotel under the B Hotels & Resorts flag.

It has happened before, with hotels InSite bought in Miami and Fort Lauderdale, where both companies share an office suite on 17th Street, according to state records. An InSite hospitality property in Savannah, Ga., also carries the “B” light-blue symbol.

In Fort Lauderdale, InSite's December 2014 purchase also involved a Sheraton. The 487-room Yankee Clipper Sheraton Fort Lauderdale Beach Hotel is undergoing a major renovation to guest rooms and common areas that will be completed next year.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

  • December 15, 2025
Lee Health CEO to step down

Sponsored Content