HSN names John Aylward new CMO

ST. PETERSBURG -- John Aylward has joined HSN Inc. as the multichannel retailer's new executive vice president and chief marketing officer.

Aylward will be responsible for brand development, integrated and omni-channel marketing and creative content for the channel. Bill Brand will continue as the overall company's CMO and president of the cable channel.

“He is a proven talent with a strong record of achievement across a wide range of consumer-facing brands,” Brand says of Aylward, in a release. “His background will help us build on the momentum we achieved last year, which included record sales and customer growth.”