Tampa CEO dies while dirt biking

TAMPA -- Michael Lozicki, the longtime leader of a Tampa-based 3-D creation company with clients ranging from Whirlpool to Black & Decker, has died. He was 52.

Lozicki, CEO and a founding partner of MediaLab 3D Solutions, died from a heart attack April 2 while dirt biking with friends and family, according to his obituary.

Lozicki ran MediaLab, with clients in residential building and consumer product industries, for more than 20 years. MediaLab creates photo-realistic 3-D images and animations of products, expanding last year into turning training programs into 3-D interactive presentations as well.