Branding your business on a budget

When I started my business four years ago, I didn't have much money to spend on marketing, especially branding my company. But through research, I discovered you could come up with a campaign without spending much at all.

Create a standout logo
A good logo will go a long way. Unless you are able to create one on your own that looks professional, you'll need to hire an expert. I was fortunate enough to have a friend who could do this for me at no cost. You can find designers to help you create an image that lets people know what you and your company stand for instantly.

Don't create the logo totally by yourself. At first you need to brainstorm on your own to get some ideas, but once you have a few, gather some of your friends to help you decide on the best one.