St. Pete sports association signs $525M deal

  • By Business Observer Staff
  • | 4:41 p.m. December 10, 2014
  • Tampa Bay-Lakeland
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ST. PETERSBURG — The board of directors for the Women's Tennis Association (WTA) has approved a 10-year, more than $525 million media agreement with international digital media company Perform. The association describes the deal as the largest live media rights and production venture in its history and in women's sports.

 

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