Pinting Pivot

Ray Sikorski wasn't discouraged 19 years ago when the large printing company he was working for denied his idea to start servicing smaller clients with quick turnarounds. He just decided to start his own company creating bar-code labels for other businesses.

He also wasn't fazed a couple years later when labeling businesses started to move to China. He decided to diversify into printing, hoping to turn a $10,000 a year customer into a $30,000 a year customer.

Nine years ago, he made another move to stay ahead of the competition, adding promotional products and corporate apparel to his line of business, aiming to turn the $30,000 customer into a $50,000 customer. Now, with increased competition from online printing companies, he is shifting once again.