- December 4, 2025
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Tracy Negoshian dreamed of affording the beautiful clothing created by Lilly Pulitzer, Trina Turk and Tory Burch. So she decided to make her own.
Starting her fashion career at Saks Fifth Avenue in Palm Beach, Negoshian spent hours admiring the bright colors and prints of luxury clothing, without being able to afford the astronomical prices. Negoshian knew what the market was missing: affordable yet high-quality wash-and-wear clothing.
