Designed to sell

In 2007, ABC Fine Wine & Spirits needed a facelift. Market research demonstrated that more women were making alcohol-purchasing decisions, and ABC's executives wanted to target the market. They also wanted to craft their product mix to reflect the shifting demographic. That meant moving away from handles of liquor and cheap cases of beer to focus on fine wines, specialty batch liquors and craft beers.

That's why they paired up with api(+).

The Tampa-based architecture and design firm transformed ABC's office-like environment into a more inviting space to appeal to its new demographic. Starting with a prototype store in Ocala, api(+)'s design is now implemented in 55 of ABC's 144 stores, and the investment has paid off. Since the remodel, ABC has enjoyed a 39% growth in same-store sales, according to company statistics.