Yo-ho-ho and a bottle of nationwide expansion


  • By
  • | 7:43 a.m. January 16, 2013
  • | 0 Free Articles Remaining!
  • News
  • Share

Troy Roberts deservedly celebrated a major accomplishment in spring 2012, when Publix liquor stores statewide agreed to stock rum from his locally based distillery.

Now Roberts is going for even bigger doings. The latest: Siesta Key Rum will now be sold in Total Wine and More stores, including outlets in Seattle and Los Angles. While Publix is certainly nice, Total Wine is the big leagues of the wine-beer-liquor market. “Total Wine does an educated type of sell,” says Roberts. “They don't just let products sit on a shelf.”

The Potomac, Md.-based chain will now offer Siesta Key Rum, made by the company Roberts founded in 2007, Sarasota-based Drum Circle Distilling, in 10 states. The list includes Arizona, California, Connecticut, Georgia, Maryland, New Jersey, Texas, and Washington state. The rum will be available in those stores in February.

 

Continue reading your article
with a Business Observer subscription.
What's included:
  • ✓ Unlimited digital access to BusinessObserverFL.com
  • ✓ E-Newspaper app, digital replica of print edition
  • ✓ Mailed print newspaper every Friday (optional)
  • ✓ Newsletter of daily business news

Latest News

Sponsored Content