- December 18, 2025
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ESTERO — Fit2Run, a popular Bradenton-based athletic clothing and equipment chain with six locations statewide, is expanding south of Sarasota, to Coconut Point in Estero.
“It's a strategic location for us,” Fit2Run owner Bill Robinson tells the Business Observer. “We have quite a few customers from the Fort Myers area who come to the Sarasota store.”
The new Fit2Run is expected to open in March, next to the Tara Grinna swimwear store. It's one of two new stores scheduled to open soon at Coconut Point, a Simon Property Group-owned Main Street-style shopping center. The other new store, according to a release, will be Destination Maternity.