Tech Data pushes content strategy

CLEARWATER — Tech Data Corp., the technology distribution giant, has undertaken a new strategy to help its resellers better market tech products on their websites.

According to a company release, Tech Data (symbol: TECD, recent price: $51.47) created TDEngage to provide free content for resellers' websites to help them increase their online sales. TDEngage's marketing suite focuses on helping resellers in three areas: content management, email and online media.

The goal, Tech Data says, is to allows resellers to keep their websites updated with syndicated content from IT vendors, who make the technology products. It also provides branded marketing campaigns with emails and landing pages for a nominal fee, the release says.