Overcome your selling hurdles

What is the most difficult aspect of selling? It's the age-old question asked by many salespeople, and here are a few of the responses given by experienced sales professionals:
• Accurately analyzing the growth potential of customers;
• Creating an effective territory plan;
• Developing an appropriate prospecting message;
• Formulating meaningful qualifying questions;
• Preparing responses for the inevitable stalls and objections; and
• Developing an effective plan to meet the sales goal.

While all of these represent a challenge of one sort or another, the most difficult aspect of selling isn't on the list.

After you analyze your market, develop a territory plan, develop and rehearse your prospecting pitch, formulate your qualifying questions, prepare responses to anticipated questions, and set some ambitious goals — you must take action!