Wheels of Advertising

  • By Jean Gruss
  • | 6:16 a.m. May 25, 2012
  • | 0 Free Articles Remaining!
  • Entrepreneurs
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Barron Collier, the namesake of Collier County, made his fortune festooning advertising on the side of streetcars.

That connection isn't lost on a group of Collier County entrepreneurs who aim to advertise on the last bit of blank taxicab real estate: the wheels.

The market is huge. There are 23,000 taxis in New York City alone.

 

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