Tracking Business

True story: One of Position Logic's customers was kidnapped in Mexico near the U.S. border, stripped naked and shoved into a box.

After his family paid a ransom, the kidnappers kicked the still-naked man into a ravine, firing guns into the air to make him run for his life. “He was one of the few who can tell this story,” says Felix Lluberes, Position Logic's CEO and co-founder.

After that ordeal, the lucky survivor started a security firm tracking global-positioning devices in that risky region of the world. If he'd had such a system, he reasons, his family and law enforcement could have tracked him and his captors.