The 1% Mover

In 2008, in the depths of the financial crisis, Jim Henderson took a huge risk: He bought eight brand-new moving trucks that cost $88,000 each and refocused his moving company to target the wealthiest people in Naples.

Today, William C. Huff Cos. is the “go-to” mover for ultra-high-net-worth people. And don't call it a moving and storage company; William C. Huff is a boutique concierge logistics support provider for people whose disposable wealth exceeds $50 million, Henderson explains.

“Just last summer I started feeling like the vision was paying off,” says Henderson, whose crews sometimes spend as long as three weeks packing and unpacking a single home for as much as $80,000.