Firm buys AsSeenOnTV.com

CLEARWATER — As Seen On TV Inc., the parent business of TVGoods Inc., has closed on its purchase of AsSeenOnTV.com. It acquired the website for $2.72 million in cash, stock and warrants.

As its name suggests, Clearwater-based AsSeenOnTV.com focuses on selling products online that have been featured on television. It has more than 2 million customers, 700,000 email registrants and hundreds of thousands of unique visitors each month.

The website is licensed and operated by the company Delivery Agent, which generated $5.45 million in gross revenue in 2011. Through the first half of the year, the website generated 40% revenue growth year over year.