Grossman stars on Bloomberg TV

Mindy Grossman has served as CEO of HSN Inc. since 2008. The Mentor, a show on Bloomberg Television, took her from behind the desk to in front of the camera to tutor Kelly Delaney on running her small business. One tip: stop calling yourself a “small business.”

The Mentor plucks successful business leaders from around the country and pairs them with entrepreneurs to give them advice on running their company.

Although Delaney, who owns a gourmet bakery in Danvers, Mass., called Cakes for Occasions, had never heard of Grossman before the show, she says she was well aware of HSN and its national reach. Delaney hoped to extract expansion advice from the CEO as she decides to add a new location or enlarge her current one.