Banks should go digital to soothe anxious customers

Anxious consumers don't have to look far for economic worries, and a new survey shows banks aren't helping.

The Chief Marketing Officer Council, an organization that provides industry analysis for chief marketers, finds that only 19% of bank marketing executives surveyed were satisfied with their use of digital media in customer relations.

Donovan Neale-May, CMO Council executive director, says customer communication using digital media can help smaller banks compete with larger institutions.