- December 15, 2025
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One of the first signs of an improving housing sector is when homebuilders can raise prices.
Consider Naples-based Stock Development. The developer and homebuilder raised prices five times at its Paseo residential development in Fort Myers last year, for a total of 26%. At Secoya Reserve in North Naples, home prices are 16% above last year.
“The most encouraging thing is you're seeing less inventory and an evolving change with buyers in the marketplace,” says CEO Brian Stock.