Queen of Style

Why do women's retailers ignore so many prospective customers?

When they do, smart entrepreneurs such as Marina Zelner step in. Earlier this year, she launched a Naples-based company called Queen Grace that creates fashion designs for full-figured women.

Zelner says most women wear larger sizes than those stocked at department stores, and most fashion boutiques don't carry plus sizes, except for a few specialty stores. “They're missing out on a huge segment of the population,” says Zelner, 39.