Triad lands Sparknotes deal

TAMPA — Triad Retail Media will sell and manage all online advertising for Sparknotes.com, the company announced today. The agreement represents Triad's second major online advertising deal this year.

In January, Triad entered into an exclusive agreement with eBay to manage its online advertising.

SparkNotes brings in 10 million unique visitors a month, combining for 100 million pageviews, according to company reports. The site provides students with a variety of study aid materials. (CliffsNotes is a major competitor.)