Surf versus turf: the battle for a fresh slogan

A corporate food fight has erupted between a Naples seafood-restaurant chain and burger giant Wendy's International.

Phelan Holdings, which owns the Pincher's Crab Shack restaurants on the Gulf Coast, is suing Wendy's in federal court for illegal use of its registered trademark slogan: “You can't fake fresh.”

The lawsuit by Phelan, which seeks unspecified damages, charges Wendy's used the slogan and others that were nearly identical in its restaurant promotions.